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Starting from the second half of this year, the self-media industry has been hit with a harsh reality: over 98% of self-media platforms will never be able to support themselves financially. This shocking number reflects the cruel reality of the current self-media industry. More than 80% of popular self-media influencers with millions of followers earn less than ride-hailing drivers each month, and nearly half of all creators will stop updating their content over the next three years. The era in which self-media influencers created wealth is now a thing of the past. Today, there are almost 200 million self-media authors in China, while the number of dogs in the country is only 100 million. Creators are everywhere, outnumbering dogs. In such a competitive market, it's a challenge for each creator to stand out. The ice age has just begun, and fellow creators, are you prepared? How will you respond to this challenge? Will you continue to adhere to your creative ideas, or will you transform and seek new opportunities? These are questions that each creator must answer for themselves.