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The peak market value of Pop Mart reaching 150 billion Hong Kong dollars is truly breathtaking. Upon closer inspection, however, it's not that surprising. After all, what's the point of blind boxes, really? Are they useful or useless? In my opinion, the core of blind boxes lies in the distinction between usefulness and uselessness. Useful things are those with practical value that satisfy our everyday needs. For example, a practical phone case or a beautiful piece of jewelry. These things can be used to decorate ourselves or fulfill our daily needs. On the other hand, useless things are those without practical value, which only serve to satisfy our emotional needs. For instance, the mysterious trinkets inside a blind box or a limited-edition art piece. We buy these things not because they have any practical use, but because they bring us joy, satisfy our curiosity, or boost our social status. The charm of blind boxes lies in their ability to satisfy our useless needs. We buy blind boxes not because we need what's inside, but because we hope to get an unexpected surprise. This surprise can be a source of happiness or disappointment, but either way, it brings us a sense of novelty and anticipation. Therefore, the core of blind boxes is the distinction between usefulness and uselessness. They can satisfy both our practical and emotional needs, which is why blind boxes have become a popular consumer trend and a unique cultural phenomenon.