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In modern society, solo consumption has become an increasingly common phenomenon. In the process of consuming alone, people not only satisfy their material needs but also their emotional needs. The theory of solo consumption is an observation of modern people's solo consumption behavior. It argues that modern people often experience a unique sense of loneliness during consumption. This sense of loneliness is not due to a lack of social interaction, but rather a lack of genuine connection. In the world of solo consumption, people seek various ways to fill their emotional voids. They may purchase luxury goods, enjoy solo travel, or indulge in online shopping. However, solo consumption also has negative consequences. It can lead to overconsumption, debt, and even affect mental health. Therefore, we need to re-examine the phenomenon of solo consumption, exploring its underlying causes and effects. Only by deeply understanding solo consumption can we find the true solution and achieve a healthier consumption pattern.